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term 'Base of the Pyramid' comes from the figure representing
the number of people versus the amount of purchasing power they
have.
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Nearly two third of the planet's people are poor.
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Most companies are serving at best one third of the world population
and are fiercely competing over saturated markets. In their field
guide for doing business with the poor, the World Business Council
for Sustainable Development (Field guide WBCSD, 2004) proclaims
that serving the BoP with new solutions should be done in ways
that benefit the poor and benefit the company.
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The new markets will open up new avenues of growth for the company
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