BoP Chair at Manipal University works for promoting the rural upliftment by bringing innovative experiments at educational institutions. The BoP chair operates with autonomy and integrity which is guaranteed by the Manipal University, to which it is accountable.

The Bop Chair and coordinators defines the chair funding strategy and methodologies, whereas the dedicated implementation structure implements and applies these strategies and methodologies in the management and operations of the BoP Chair funded activities. Project office is a centralized layer of monitor and control between BoP Chair, coordinators and implementation structure that includes the roles of project planning, project administration and project accounting.

Industry participation in this program make it sustainable model for the university to build a Knowledge network with industry and NGO's. Published a book "Base of the pyramid - an integrated approach".